According to MediaWeek.com, Former Publicis Asia boss Guillaume Lévy-Lambert has joined the Miroma board. Miroma is a UK based barter exchange specializing in media barter.
Marc Boyan, founder and chief executive of Miroma, said: “Miroma is growing rapidly, and as our global operation expands we need confident, experienced people to nurture this growth.”
According to BusinessWire, “Lévy-Lambert previously served as Asia CEO for advertising giant Publicis, a role he held for over 10 years. Back in 1997 the sole employee dedicated to Asia, Lévy-Lambert was the driving force behind the company’s rapid expansion in the region. When he left the company, he had taken Publicis to tremendous success in Asia, leaving behind a network spanning 60 Asian cities, a team of 2000, and revenue of one billion US dollars. Maurice Lévy , the current chairman and CEO of Publicis Groupe acknowledges Lévy-Lambert’s pivotal role in the company’s success in Asia, explaining: “Guillaume masterfully and fearlessly built our presence.”