July, 26, 2010: Citadel Media signs a marketing and sales agreement with mSnap, which will provide mobile marketing capabilities to stations on a barter basis. mSnap already provides a text messaging to Citadel Broadcasting stations and will now offer the same services to stations for barter instead of cash.
“The barter program presents stations the opportunity to use mSnap’s industry-leading technology to boost ratings and increase connectivity with listeners,” Citadel Media President John Rosso said. “Additionally, station sales departments will be able to utilize these capabilities to create a source of new revenue.”
The Denver-based mSnap also includes among its clients Clear Channel, CBS, Entercom, Cumulus, Saga, and Beasley.
mSnap President Martin Kristiseter said, “Our goal has always been to make our mobile solutions available to all local media companies. We currently work with more than 750 broadcasters, and we’ve worked very hard to help grow their brands, audiences, and revenues. We’re proud of the progress we’ve made so far and believe our relationship with Citadel Media will greatly expand our radio footprint.”