Fresh off the press and onto the net YesPLZ! is getting ready to launch in city near you.  The guys at YesPLZ! are trying to bring back the oldest economy that exists and repackage it in a hyper local web 2.0 setting that is extremely simple to use.

YesPLZ!, a location-based, peer-to-peer service barter platform, wants to help people trade their skills with other professionals in their local area.

“People need an ultra simple way to exchange their skills with other local providers to get the services they want and need without having to open their wallet.” said Mike Ray, CEO and Co-Founder of YesPLZ!. “We are just as excited to announce YesPLZ! is up and running as we are to use it ourselves. It takes five mouse clicks to post your service and connect with other local providers to discuss a trade that makes sense.”

YesPLZ! puts service people firmly in front of each other allowing them to list a valuable service they can provide, while browsing for services they need from people in their own communities. When a service provider posts an offer to YesPLZ — whether its for massage, or dental care — people in the community who match their trade profile can see the offer and easily get in touch.  The users have a place online where they can connect to utilize their available time, save cash, and produce new business.

“Bartering of professional service between service providers happens all around us every single day.  We want to open the door and make it easier to connect with new people”  said Ray. “Until now, the opportunity to trade services with people in your city might only come from word of mouth.  Whether you’re in need of childcare, getting a broken fence fixed, or want a lawyer to look over your new apartment lease you can use YesPLZ! to find someone close by whose willing to work on trade.”

As far as the the future of YesPLZ!, Ray said “We want to feature tight social integration, and mobile technology which is extremely important to large scale growth. We want you to be able to tell if someone is in your extended social network, which might make you more inclined to connect with them.  It’s an update on the barter system as a whole, a person-to-person marketplace brought up to date with location awareness and social-networking, making it easier than it’s ever been for service providers to trade for the things they want and need”.

How YESPLZ! Works

• Post the service you’re offering along with the service(s) you’re looking for.
• YesPLZ immediately posts your trade profile in the local community on the YesPLZ! platform, and also allows you to spread the word to your friends and contacts via social channels like Facebook and Twitter.
• Local people or businesses see the service(s) you want and service you can offer.  If interested they can contact you to discuss the details.
• YesPLZ! will automatically notify you if someone matches your trade offer. Users can set it (your service offer) and forget it.

The founding team of Mike Ray, and James Crane-Baker are each serial entrepreneurs with small business and start-ups under their belts. As a small business owner, Ray used barter with customers and vendors regularly. “I always felt like I needed a solution to find more barter partners but didn’t have the time or expertise to build one.”  In May of 2011 over a phone call with James the concept was born.  James, with a background in web development and successful start-ups, began building YesPLZ.  Less than 4 months after being founded, the YesPLZ! team had built its initial version of the application, and is running a “market test”  in Santa Barbara, CA.  They promise everyone who joins and uses YesPLZ during their beta launch period will have free membership for life.

Find YesPLZ! Online:

Website: http://yesplz.com/

Facebook: http://www.facebook.com/yourservice4mine

Twitter: @yesplz_sb

Advertising will be done on case-by-case basis and, given their stature, we expect only to submit the absolute best brands and types of clients for their review.

All barter deals would need to be traded out at the time of the agreement with Ormita for this publication.

Their website: www.economist.com

If you need this publication we can put together an offer specifically to them.

You can reach me on SKYPE ormita-eduardo or by any of the contact details below.

While you’re there, also remember to visit our Facebook page: www.facebook.com/ormitacommerce

Eduardo Resonable
Marketing Executive
Ormita Commerce Network
Rm.1704, 17/F, Fu Fai, Commercial Centre,
27 Hillier Street Central, Hong Kong
Telephone: +852 5808 2722 ext 3315
Facsimile:  +852 5808 1360
Email: eduardo.resonable@ormita.com
Skype: ormita-eduardo
Website: www.ormita.com

Depending on the media they can offer a large percentage on barter and a small amount on cash (unfortunately, the way they are structured they do require some cash as they are NBC, ABC, Fox etc channels so they have to pay their upstream partners).

The list of television stations and some of the radio stations are below.

If interested please let me know and we will see what we can do. We’d need to know what type of customer you have to gain media pre-approval from our client as they will not (of course) take any existing cash advertisers.

TELEVISION STATIONS

KIVI-TV Boise, ID (ABC)

KSAW-LP Twin Falls, ID (ABC)

KNIN-TV Boise, ID (CW)

WFTX-TV Fort Myers/Naples, FL (Fox)

WGBA-TV Green Bay, WI (NBC)

WACY-TV Green Bay, WI (MNT)

WSYM-TV Lansing, MI (Fox)

KTNV-TV Las Vegas, NV (ABC)

WTMJ-TV Milwaukee, WI (NBC)

KMTV-TV Omaha, NE (CBS)

KMIR-TV Palm Springs, CA (NBC)

KPSE-TV Palm Springs, CA (MNT)

KGUN-TV Tucson, AZ (ABC)

KWBA-TV Tucson, AZ (CW)       Boise, ID

RADIO MARKETS

Knoxville, TN

Milwaukee, WI

Omaha, NE

Springfield, MO

Tucson, AZ

Tulsa, OK

Wichita, KS

PLEASE VISIT OUR SOCIAL NETWORKING WEBSITES
PHOTOS, VIDEOS, UPDATES AND MORE

Ms Marilyn Jones

Training and Marketing Team

Ormita Commerce Network

Website: www.ormita.com  | Licensee Website: www.ormitacorporate.com

Email: marilyn.jones@ormita.com
Direct Fax: +64 4 974 5040 (New Zealand)

Target  10 top Texas markets with your advertising 

Reach  all major markets in Texas except Houston  via Time Warner Cable TV

Dallas , San Antonio  , Austin, El Paso, Wichita Falls, Waco, , Laredo,  Corpus Christi, Harlingen, Beaumont

RUN 1 MONTH (28 DAYS) FOR  $107,100 IRTA UC and NO CASH 

or

RUN 2 WEEKS (14 DAYS) FOR $53,550 IRTA UC and NO CASH

Reach  all major markets in Texas except Houston  via Time Warner Cable TV

Dallas , San Antonio  , Austin, El Paso, Wichita Falls, Waco, , Laredo,  Corpus Christi, Harlingen, Beaumont

Ø  Run 6 spots a day from within one of 5 targeted cable TV clusters  state wide

·         Male :  HIST INT , NAT GEO , FOX BUS ,

·         Female : COOKING , DIY , STYLE , SOAP , OXYGEN , WE , LIFE RW

·         Adult :  BIO , NAT GEOW , SLUETH , GSN , CHILLER , CMT ,

·         GenX :  G4 , FUSE , CENTRIC , TR3S , NICK2

·         Sports : ESPN NEWS , FOX SPORTS , FUEL , GOLF , ESPN U ,

·         Spanish : FOX DEPORTES , HIST ESP , ESPN DEPORTES , SITV , CNN , DISCOVERY , GALA

Run 42 spots a  week  throughout  10 Texas markets  

Average market cost is  $63.75 per spot

4 week – 28 day run is  $ 107,100  full trade  and no cash

2 week – 14 day run is  $ 53,750  full trade  and no cash

Subject to advertiser approval

Jay Greenlees

President

Barter Media Solutions

Phone:     702-216-2940  ext 101

Cell:        702-525-9257

Fax:       702-216-2941

jay@bartermediasolutions.com

www.bartermediasolutions.com

Trademarks and service marks are words, names, symbols, or devices used by manufacturers of goods and providers of services to identify their goods and services, and to distinguish their goods and services from goods manufactured and sold by others. Some of the most famous examples of trademarking are: BIOMAGIC® for medicine, Apple® for computers, and the FLYCO® for electric appliances.

Trademarking: Availability of Protection

Trademarking is available for words, names, symbols, or devices that are capable of distinguishing the owner’s goods or services from the goods or services of others. A trademark that merely describes a class of goods rather than distinguishing the trademark owner’s goods from goods provided by others is not protectible. For example, the phrase “corn flakes” by itself is not protectible as a trademark for cereal because that term describes a type of cereal that is sold by a number of cereal manufacturers rather than distinguishing one cereal manufacturer’s goods.

Obtaining Protection through Trademarking

The most effective trademark protection is obtained by filing a trademark application form in the China Patent and Trademark Office. Although Trademark law also considers unregistered but prior use trademarks, but such protection is very limited.

Scope of Protection

Trademark law in general protects a trademark owner’s commercial identity (goodwill, reputation, and investment in advertising) by giving the trademark owner the exclusive right to use the trademark on the type of goods or services associated with the mark. Any person who uses a trademark in connection with goods or services in a way that is likely to cause confusion is an infringer. Trademark owners can obtain injunctions against the confusing use of their trademarks by others, and they can Favorites damages for infringement. For example, let’s say that Small Company, Inc. is selling a line of beauty products under the trademark VORAR. If Giant Company, Inc. starts selling beauty products under the trademark VORAR, purchasers may think that Giant Company’s products come from the same source as Small Company’s products. Giant Company is infringing Small Company’s trademark rights.

Why Register Your Trademark in China

China does not adhere to international trademark standards. Imagine loosing your brand to a Chinese company who you then can not sue easily from your own country? Protecting your brand in China does not cost much and will protect you against future problems.

We can give you trademark registration in China on barter (Government fees will be in cash).

If interested please email: cathy.ouyang@ormitachina.com

Surveyed barter exchanges, banks and industry professionals were asked to attend workshops and submit copies of their internal documents, audited accounts and plans to help provide some background industry information for this report

As a large barter company with offices in 17 countries and customers in 54 countries, Ormita featured in this document in a positive manner. One thing that our company does believe in is both transparency and a zero deficit policy. This has been a crucial stance for the organisation as we believe that deficits (barter exchange owners spending their own barter dollars with no ability / intention to repay) are one of the major causes of inflation in a barter currency. (Inflation is too much money chasing too few goods and is not limited to the cash economy but also exists in the barter economy).

Staff from Ormita Sweden, Ormita Germany, Ormita Italia and Ormita International all attended the UK Government event together with Dorottya Szabo (IRTA Europe Chairperson) Matteo Carcascio from the Italian Trade Commission and some other guests.

According to the City of London press releases:

“Capacity exchange development presents untapped opportunity for London

The development of an innovative, global capacity exchange hub in London could improve productivity by reducing marginal spare capacity, stimulating innovation and providing an alternative to conventional credit, according to a new report released today commissioned by the City of London Corporation, Recipco and the Economic and Social Research Council.

Capacity Trade and Credit: Emerging Architectures for Commerce and Money highlights how businesses with spare capacity in their own goods, services or infrastructure – often the case in economic downturns – could utilise their surplus via an exchange to ‘finance’ the purchase of other goods and services that they need. Capacity exchanges have the potential to offer SMEs and larger businesses an alternative credit stream in the face of a challenging environment for conventional credit as banks rebuild bank balance sheets.

According to some reports, 20% of global trade (over US$ 100bn) takes place in non-monetary exchanges. Capacity trading across the world has traditionally taken the form of simple bartering, which involves two parties – commonly SMEs in local or national trading networks – settling a transaction through a flow of goods or services rather than sovereign currencies – or cash. This form of exchange has traditionally been seen as less efficient than monetary trade since it requires finding a suitable counterparty at one point in time and is often contractually more complex.

In contrast, the internet-based multilateral exchange discussed in the report could potentially lower transaction costs through market clearing. The report finds that London is uniquely placed to facilitate the expansion in scale needed for larger government and multinational organisations to utilise capacity trading more effectively. “

Download the full Capacity Trade and Credit report (203 pages, 3Mb)

Download Executive Summary (21 pages, 721Kb)

Don’t take that financial hit this year! You have alternatives that will not impact your balance sheet or income statement at all. You have the opportunity to take those assets that have been a balance sheet headache and trade or barter them for prepaid assets such as media. There are many corporate barter exchanges that make trades like these every day and it is an absolute win-win for all parties involved.

A perfect and fitting example of such a trade would be a local bank that is carrying many foreclosed properties on its books nearing the requirement to write down one or more of said properties. This bank might take one of those properties and trade it for the current value on the books for a prepaid asset that might be for marketing, advertising, promotional items, building maintenance or many other items with a corporate barter exchange. This transaction would allow the bank to avoid any reduction in their balance sheet and/or bottom line impact in income. This example uses a bank as the business and foreclosed property as the medium of exchange. Other mediums of exchange such as excess inventory, aged inventory, prior year’s products, products nearing expiration and many other products covering numerous types of businesses are easily replaced with the above example.

While this example sounds great with no apparent downside, it must be said that spending the prepaid assets will require attention and patience. These prepaid assets are not as liquid as cash and might take more involvement to utilize than cash. Despite these facts, it is hard to argue that these creative financial methods would not have the ability to help many businesses in today’s economy.

“People don’t care how much you know until they know how much you care.” —- Joe O’Malia
Ashby Green
Tradebank of Atlanta

This was boasted as the biggest trade show on the Gold Coast in over six years with by far the best variety of product.

South Gold Coast Trading Manager Renee Drew said “Over 160 stands with everything from children’s toys, clothing and surfboards to high end jewellery and kitchenware.”

There was definitely something for everyone.

Trade show organizer and Gold Coast Trading Manager, Fiona Dixon, was very excited about the family friendly event.

“We had live music, Titans players and a photographer to take pictures, Santa even came down for a visit. It was extremely hot but I’m very happy with the result” she said.

The line up at the doors for the 10am opening was a sign that stall holders were in for a successful day.

Bartercard Founder and South Gold Coast Franchise Principal Andrew Federowsky said. “Our members turned out in masses to snatch up Christmas gifts for family, friends and clients, which allowed them to keep that precious cash flow in their business over the holiday season.”

South Gold Coast’s Events Coordinator Karren Griffiths said “The two Gold Coast franchises are the most powerful in Bartercard Australia and we were able to pull off this massive event but it wouldn’t have been possible without our members and their top quality products and services.”

IRTA is sending you this communication to inform you about the upcoming December 8th roll-out of the Z/Yen Group’s research study titled “Capacity Trade and Credit” commissioned by the City of London, the Economic and Social Research Council (ESRC) and Recipco Holdings, (see invitation below).

IRTA contributed to the Z/Yen Group research study, (see Z/Yen’s emails thanking IRTA for its input, below), and IRTA will be attending the December 8th, 2011 seminar.

As Z/Yen Group Project Manager Stephanie Rochford stated to IRTA on July 6, 2011, the purpose of the study was ”to assess the operational potential for, and the requirements of multilateral business-to-business capacity exchanges (MCE’s) based in London, and will also estimate the potential economic and social benefits that might accrue from such business-to-business exchange platforms.  The project offers an opportunity to explore an innovative concept which may have important economic implications for trade and growth.”

Further, according to Recipco Holdings, the “capacity exchange” sponsor of the report, the purpose of the research was intended to “consider and assess key economic outcomes including the potential increase in employment, improvements in capacity utilization, the impact of stimulating innovation, the implications for social development, contributions to environmental sustainability, the potential to increase international trade and the overall impact in strengthening the competitive position of UK businesses globally.”

While no advance copies of the study have been released as of yet, IRTA has been advised that the study does make broad recommendations for different regulatory frameworks.  It is unclear at this time as to what extent these recommendations may be reviewed and/or adopted by various governments.  However, the report certainly is a significant piece of research that may indeed affect the barter industry in the future and as such IRTA encourages all members of the barter and alternative currency communities to attend this most important event.

Sincerely, IRTA Global Board of Directors

Emerging Architectures for Commerce and Money

The Future of Capacity Trade and Credit

Basinghall Suite, Guildhall Art Gallery, Guildhall, EC2V 7HH

8^th December 2011, 8.00am to 10.30am

The City of London is delighted to invite you to a breakfast seminar to launch and discuss “Capacity Trade and Credit”  a report into the characteristics and the potential for the UK of non-monetary exchanges, on 8^th December at the Guildhall, EC2V 2HH, from 8.00am to 10.30am (access through the Guildhall Art Gallery).

The event will be hosted by Stuart Fraser, the City of London’s Chairman of Policy and Resources.

Speakers include:

·         Lord Sassoon, Commercial Secretary to the Treasury

·         Stuart Fraser, Chairman of Policy and Resources, The City of London Corporation

·         Alpesh Patel, UKTI Global Entrepreneurs Programme

·         Professor Paul Boyle and Adrian Alsop, Economic and Social Research Council

·         Professor Michael Mainelli, Z/Yen

·         Professor Edward Nell and James Fierro, Recipco Holdings

·         Lynton Jones, Bourse Consult

The research been produced on behalf of sponsors the City of London, the Economic and Social Research Council and Recipco Holdings, by Z/Yen.

The findings of this research will be presented, followed by an expert panel discussion and Q&A session on the implications of the research, and an opportunity for networking over a breakfast reception.

As a relatively small country dependent on world trade, the UK has a long history of responding quickly to the competitive challenges of new technologies and forms of commerce. In a fast-changing world, now more than ever our future depends on meeting these challenges. The report looks at the prospects for business trade support offered by a non-monetary global exchange hub based in the UK. It explores the ability of the latest exchange technologies to lower the costs of global market access and improve the resilience and responsiveness of large and small scale businesses through these forms of trade structures.

Registration is free but space is strictly limited for this event and places will be allocated on a first come first served basis. If you are able to attend, please RSVP by 18^th November to economic.research@cityoflondon.gov.uk If you are unavailable to attend, please feel free to pass this invitation to a colleague.

Ron Whitney

IRTA Executive Director

UC Administrator

524 Middle Street

Portsmouth, VA  23704

PH: 757-393-2292

FAX: 757-257-4014

SKYPE: ron.d.whitney

ron@irta.com

www.irta.com