Apparently Vegas Vince is right again. WIS 10 in Columbia, South Carolina, reported on the activities of the Barter Company recently, along with some 50′s-esque video reminiscent of Leave It To Beaver that describes barter as a simple quid pro quo transaction. Indeed, the reporter actually says, “It might be a little dated, but when [...]
Corporate barter company Astus UK predicts that media barter sector will achieve billings of £250 million by 2014. Corporate barter grew steadily throughout the past decade and is currently enjoying a period of rapid growth. When Astus UK joined the sector in 2003 it was worth just over £50 million – this figure has more [...]
The cost of maintaining a billboard advertising company is huge. Costs include machinery, maintenance, sign-writing, equipment, advertising and administrative costs plus the costs of wages for employees and casual labor alike. It requires entrepreneurs to have a creative team to design the ads, a disciplined staff to keep the budgets and the hardworking labor to [...]
As more evidence of the resurgence of barter over the last year, Sinclair Broadcast group released their fourth quarter reports fo 2009, admitting that they anticipate a 15 million dollar income to be generated specifically in barter in the first quarter of 2010. As an industry we should expect this number to increase, and wise [...]
We are announcing a new level of sponsorship for the Barter News Weekly – Email Ads. Every week our industry news is emailed to hundreds of interested business owners and barter exchanges throughout the world. We now are making available a limited number of 125px x 125px ads in the sidebar of that email. We [...]
According to MediaWeek.com, Former Publicis Asia boss Guillaume Lévy-Lambert has joined the Miroma board. Miroma is a UK based barter exchange specializing in media barter. Marc Boyan, founder and chief executive of Miroma, said: “Miroma is growing rapidly, and as our global operation expands we need confident, experienced people to nurture this growth.” According to [...]
In a story on Media.asia, Astus, a media barter company, is featured and promoted as one of the best resources for media barter. The article centers on the media outlet perspective and the benefits of using something like Astus to move inventory. The benefit for media owners is, theoretically, to expand share by attracting new [...]
