Read the full story at http://www.mediaweek.co.uk/News/MostEmailed/1026506/Interpublics-Orion-picks-InBev-barter-account/

Marc Boyan, founder and chief executive of Miroma, said: “Miroma is growing rapidly, and as our global operation expands we need confident, experienced people to nurture this growth.”

According to BusinessWire, “Lévy-Lambert previously served as Asia CEO for advertising giant Publicis, a role he held for over 10 years. Back in 1997 the sole employee dedicated to Asia, Lévy-Lambert was the driving force behind the company’s rapid expansion in the region. When he left the company, he had taken Publicis to tremendous success in Asia, leaving behind a network spanning 60 Asian cities, a team of 2000, and revenue of one billion US dollars. Maurice Lévy , the current chairman and CEO of Publicis Groupe acknowledges Lévy-Lambert’s pivotal role in the company’s success in Asia, explaining: “Guillaume masterfully and fearlessly built our presence.”

See the full story at http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20100128005989&newsLang=en

Miroma recently launched Miroma Leisure, a new arm of the business, installing former Chez Gerard restaurant boss Richard Littman as managing director. Boyan bought West End club Bar Rumba and the Maya nightclub in Soho and is now set to go on an aggressive acquisition trail.

“We have the two clubs in London but we’ll probably have another ten or 12 in London by the end of the year,” says Boyan. “We are also looking at properties in New York and Las Vegas but that will come later.”

If that sounds a little overambitious for a company used to dealing in media rather than nightlife, Boyan insists his plan does make sense when viewed in context of how media owners need to spend their money.

“What do we have right now in our inventory? All sorts – TVs, watches, cars, hotel rooms and about $5m or $6m worth of TV, radio and online media space,” he says.

“The key to the whole thing is fuelling our ability to buy media space so we ask ourselves: ‘What is it that media owners want? What are their key costs?’”

One of those key costs that Boyan has identified is corporate hospitality. Boyan lives in New York and flies to London regularly for work. He reveals: “I tend to pay cash but have recently bartered my flights with a transatlantic airline through the clubs because the airline wanted a Christmas party. So I bartered £30,000 worth of flights for a party of that value.”

Owning clubs also means the business has a route to sell any excess drinks that may come from doing deals.”

Miroma, already acknowledged as the UK’s fastest growing media company as well as one of the world’s most rapidly expanding barter companies, has been listed for the second year in succession by The Sunday Times Virgin Fast Track 100, in recognition of its 2008/2009 revenue of £20,257,000.

Miroma secured 23rd place in The Sunday Times Virgin Fast Track 100 league table, which ranks Britain’s 100 fastest-growing private companies based on sales growth over three years. The table has been published annually since 1997.

Headquartered in London, Miroma manages barter deals on behalf of businesses, from small companies to multinational corporations. The company’s client base includes household consumer goods, fashion brands, food and drink companies, car manufacturers, airlines and technology vendors. Since it was founded in 2002, the company has brokered more than £100 million worth of barter trades including cars, mobile phones, DVDs, books, and consumer goods with deals that pass goods and services around the globe.

UK-based Miroma recently expanded into Asia and Glock will help the media barter company developing its client base on a global scale.

Miroma Group CEO Marc Boyan said: ‘It is important to fully understand client’s expectations and needs globally. The world is a smaller place and is getting smaller. Bernhard will be able to guide us through such topics making us suitably prepared for our global expansion.’

Since its launch in 2002, Miroma says it has handled more than £100m of advertising.