NEW BERLIN, WI, Mar 12, 2010 (MARKETWIRE via COMTEX) — International Monetary Systems, Ltd. /quotes/comstock/11k!itnm (ITNM 0.78, 0.00, 0.00%) , a worldwide leader in business-to-business barter services, today announced aggressive changes being made to their business expansion model. Last year, IMS tested a program in several markets which uses internal teleselling agents to complement the existing outside sales force. Notably, the beta-test model has achieved similar enrollment results with cost per new account being reduced 50%. One year later, IMS is now ready to expand the scope of this business model.
In conjunction with fully implementing this internal sales plan, senior management increased funds allocated to expand the online platform for enrollment to enhance future growth potential. “Developing more awareness of our business model and brand is essential in this trying business climate and we feel that allocating more financial resources toward social networking and internet marketing will have a multiplier effect on future growth,” said CEO Don Mardak. “This includes partnering with marketing professionals to expand presence within social network sites such as Facebook, Twitter and LinkedIn to both increase brand awareness and draw in potential members, as well as continuing to leverage Google’s AdWords network.”