Cumulus Media, a publicly traded company, released quarterly reports, which specifically mention barter:
As Reported: 2009 2008 % Change 2009 2008 % Change
Cash revenue $ 61,913 $ 76,532 -19.1 % $ 177,767 $ 225,966 -21.3 %
Barter revenue 3,214 3,418 -6.0 % 8,676 10,512 -17.5 %
Also reported is the explanation of the deemphasis of barter:
Net revenues for the third quarter decreased from $80.0 million to $65.1 million, a decrease of 18.5% versus the third quarter of 2008, primarily due to the impact the current economic recession has had across our entire station platform and industry at large. Cash revenues for the third quarter decreased from $76.5 million to $61.9 million, a decrease of 19.1% and barter revenue decreased $0.2 million or 6.0% as we continue to deemphasize barter transactions.
