A Message From IRTA

Published on 26 January 2010 by admin in Industry Announcements

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From a press release received Monday:

IRTA and UC MEMBERSHIP

Improving Your Bottom Line

A Valuable Tool for Client Support and Sales

It does not cost to be a Member of IRTA or Universal Currency. It actually pays in the form of increased bottom line cash profits for IRTA Members.

This article describes a few of the revenue producing areas of your IRTA Membership.

Client and Member Sales by way of the IRTA Web Site

Your IRTA membership listing at

www.irta.com provides worldwide referrals of potential clients directly to your company.
From around the world businesses are clicking on and reviewing the newly redesigned IRTA web site. Many of those businesses will access the IRTA Membership list in order to locate a listed Barter Company near their local area.

Each IRTA Member is allotted a full page of space to describe their services and make a first impression on a potential client. To look at your space go to

www.irta.com click on the Membership List and then on your company name. Virtually any approved copy can be placed on your page including images; links etc. contact Ron Whitney 575-393-2992 ron@irta.com for full details.
If you only gain two or three clients from the IRTA web site during this year; that return alone could well pay the cost of your IRTA Membership dues.

Use of the IRTA Logo

After 31 years of industry service the IRTA logo has become the Modern Trade and Barter Industry Seal of Approval. Only current member companies that meet rigid IRTA standards are authorized and allowed to display the IRTA logo.

When applied to your web site and printed materials the IRTA logo tells your current clients and perspective customers that your company ascribes to the highest standards of operations and ethics.

The use of the IRTA logo will provide a priceless foundation of trust and market place recognition for your company leading to additional client confidence and membership sales.

Universal Currency Supporting Client and Membership sales

The Modern Trade and Barter industry owns and IRTA operates Universal Currency. Founded in 1997 UC is the global leader and largest inter-barter exchange credit clearing platform.

There are currently over 1250 listings on UC that include the finest travel and accommodations offered anywhere on barter. Participation in UC provides your clients access to goods and services from all the around the world and positions your company as part of the global Modern Trade and Barter community.

For Increased Membership Sales

Use Universal Currency on your sales calls. Open your laptop up to the UC web site. Show your prospect the vast purchasing opportunities that are available outside their immediate market. Explain how your connection with UC provides a path to trade with over 150,000 businesses world wide.

This will increase your closing ratio and more than pay the costs of your IRTA and UC Memberships.

For Increased Trade Volume

Consider allowing your high value members to log onto

www.ucci.biz and shop globally for new and exciting purchases. This makes your exchange more valuable to your members and stimulates trade sales activity for your company that otherwise would not have occurred.
When UC helps your high value clients use their accounts for barter services that are only available thru Universal Currency your exchange will experience increased trade velocity and cash revenue; revenue that will go directly to your company’s bottom line cash profits.

For further information about the bottom line values of an IRTA and UC membership go to

www.irta.com and call Ron Whitney, IRTA Executive Director at 757-393-2292.

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