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For good or for evil, customer service is the king of the mountain in the barter industry….in any industry really. Unfortunately with barter the only product you are responsible for is other people, and that makes customer service a big problem and a good opportunity to distance yourselves from the competition.

We had a customer of numerous exchanges in Canada submit this complaint:

We are a media company in the wedding / travel marketplace. This is a niche market. We were printing since 1992 and went green (online) in 2007. Stats are in the Advertise with Us section at the bottom of our website. We have connections with the financial media in Toronto who when look at the barter business just see it from rose-colored glasses - they need to be made aware of the down sides too and what to look out for as in a consumer report.

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