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As reported by Boston.com, Swap.com started their 18 city promotional event by inviting locals to attend a LITERAL swap meet. Participants were encouraged to bring their stuff and swap.

“You never know when someone else’s trash is going to be another man’s treasure,’’ said Jennifer Lula, a seasoned swapper who volunteered at last Thursday’s event in Somerville to help turn bags of second-hand goods into the inventory for a temporary “swapping’’ store organized by jeans, shoes, and other categories.
“In this day and age, swaps are really the way to go for refreshing your wardrobe,’’ said Lula, who returned home with a bag with baby clothes, jean shorts, a vintage party dress, belts, a floral skirt, a designer plaid dress, and children’s books. “It’s fun, easy, and cheap. You really can’t beat that.’’

“You never know when someone else’s trash is going to be another man’s treasure,’’ said Jennifer Lula, a seasoned swapper who volunteered at last Thursday’s event in Somerville to help turn bags of second-hand goods into the inventory for a temporary “swapping’’ store organized by jeans, shoes, and other categories.
“In this day and age, swaps are really the way to go for refreshing your wardrobe,’’ said Lula, who returned home with a bag with baby clothes, jean shorts, a vintage party dress, belts, a floral skirt, a designer plaid dress, and children’s books. “It’s fun, easy, and cheap. You really can’t beat that.’’

Another high-profile swap is planned for fashion bloggers next month in Austin, Texas, during the South by Southwest film festival. Chase was hoping to put together a “Lame Gift Swap’’ in Boston this month but ran out of time trying to plan National Swap Day. Swap.com was hoping to create buzz online for National Swap Day by offering free trades last week and waiving the 50 cent or $1 transaction fee.

“This is a great way to bring the two worlds together and build a community of swapaholics,’’ said Jeff Bennett, chief executive of Swap.com, as he surveyed the scene from the balcony.

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