It does make it sound a little desperate if you have to pay people to come to a seminar. I think it says something about the perceived value of the organization as a whole (in addition to their currency). Maybe it would be wiser to put on a free event that has lots of good food/speakers/prizes. OR…what if you maintain a “premium” email list only of people who actively participate in events and those people get notified about limited products/services available on barter first?
What shouldn’t be missed here is how important training is. This is a huge problem in the barter world. There are so many members that have no idea what they are doing that desperately need help. Most small business owners are drowning in work and have a very hard time getting full value out of barter. I think many brokers are over-worked and don’t have as much time as they should to hold the hands of new or under performing trade members. Kudos to these guys for at least TRYING to get some training done. At this point it’s hard to criticize any form of training.
Note to self: I need to write an article on my blog about over-worked brokers AND about barter training.
Tradebank has always believed that educated clients make the best trading partners. We view our relationship with our clients as a partnership in each other’s success. Therefore, we are willing to continually invest resources to ensure Tradebank clients understand how and why to barter and appreciate the benefits bartering through Tradebank offers. The Trade University course is just one example of these efforts.
As more and more business owners turn to Tradebank to provide their barter services, it also is necessary to undo the bad habits former members of other barter groups have acquired regarding part cash transactions, inflated pricing, etc.
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It does make it sound a little desperate if you have to pay people to come to a seminar. I think it says something about the perceived value of the organization as a whole (in addition to their currency). Maybe it would be wiser to put on a free event that has lots of good food/speakers/prizes. OR…what if you maintain a “premium” email list only of people who actively participate in events and those people get notified about limited products/services available on barter first?
What shouldn’t be missed here is how important training is. This is a huge problem in the barter world. There are so many members that have no idea what they are doing that desperately need help. Most small business owners are drowning in work and have a very hard time getting full value out of barter. I think many brokers are over-worked and don’t have as much time as they should to hold the hands of new or under performing trade members. Kudos to these guys for at least TRYING to get some training done. At this point it’s hard to criticize any form of training.
Note to self: I need to write an article on my blog about over-worked brokers AND about barter training.
Tradebank has always believed that educated clients make the best trading partners. We view our relationship with our clients as a partnership in each other’s success. Therefore, we are willing to continually invest resources to ensure Tradebank clients understand how and why to barter and appreciate the benefits bartering through Tradebank offers. The Trade University course is just one example of these efforts.
As more and more business owners turn to Tradebank to provide their barter services, it also is necessary to undo the bad habits former members of other barter groups have acquired regarding part cash transactions, inflated pricing, etc.