“The challenge of business-to-business bartering in a direct fashion is that you have to have a trading partner who has exactly what you want at the same exact time for the exact same value. We call it a coincidence of one, and it’s -difficult to find,” says Jason Richards, head of marketing for BizXchange, a Seattle-based barter-exchange business that helps facilitate ¬transactions between companies. “And there’s financial risk. What happens if a printer does the job and receives gift certificates from a restaurant, but it [then] goes out of business? They’re exposing themselves to financial risk.”
See the full story at http://www.americanwaymag.com/nubarter-exchange-member-hotel-owner-bizxchange
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