Sue keeps coming up…over and over…she’s the butt of jokes all over the internet. Even Jay Leno is commenting on the chickens for check ups phenomenon. The question is, can Sue or the barter industry overcome the negative stigma attached to barter? Can we band together and fight the established idea? Can we free barter from the perception that it is somehow in the family of ponzi schemes, scams, or a backwards attempt at doing business?
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