(Charlotte, NC) April 26, 2010-Global Barter Corporation, the largest business and corporate barter company in the world, has announced that John Hook will direct its Charlotte Regional Center. Hook comes from a 30 year background in marketing, broadcasting, advertising, and executive coaching, as well as an entrepreneur with vested businesses in syndication, tourism, and radio.
In the last twenty years, Hook has become recognized internationally as a specialist in the growth and life cycles of business, presenting his research on thousands of businesses to scientists in the U.S. and abroad. Hook noted that he conducted much of his early field research on 450 businesses in Charlotte and the Carolinas in the early 90s.
“My association with Global Barter Corporation is serendipitous to say the least. After years of studying the lesser known inner mechanisms in business growth, I am delighted to discover that Global Barter Corporation has developed a unique approach to, and a reputation of integrity in addressing, two of the most important components in a business’s future growth – new business and an innovative strategy for reducing the cost of doing business, sometimes dramatically.”
“The ‘secret’ to new business growth is no secret at all. Before the end of a growth cycle, every organization needs to already be engaged in new strategies and new learning. What we all seek is ‘simplicity.’ Ideally, new business learning curves should decrease complexity and increase overall organizational fulfillment.
“GBC’s approach retrieves the power of collaborative business growth through practices which predate much of the modern notion of competitive business growth. ‘Barter’ not only solves many of the challenges of business locally, regionally, and globally, it recovers the sense of human connectiveness which comes with collaboration. It makes for a friendlier world.”
“I see GBC’s innovations and track record as an exciting professional opportunity, but more than that, their solutions for two of business’s biggest ongoing challenges are not only effective, they’re fun to present, discuss, and implement! I haven’t found a more rewarding career track offering breakthroughs in the monumental challenges business’s at every scale of economy is faced with.”
“I’m excited to be working again in Charlotte, which has been the platform from which I’ve launched multiple, fulfilling careers.”
