In a market that isn’t conducive to expansion and growth of electronic equipment for the radio world, Citadel has brought the power of barter to local radio stations across the nation. The deal works like this: the station who wants to offer HD radio runs Citadel ads, and Citadel’s sister company provides the hardware to make it happen. Win win win all around.

“The station doesn’t write a check,” said Greenhut. “It runs commercials. We’ve taken barter to the next step.” In some cases, a station may choose to use a finance company to pay the equipment supplier so an HD Radio transmitter can be built and shipped quickly.

Check out the details at http://www.rwonline.com/article/106950

broadcasting, citadel, equipment, radio, tech